E-commerce enablement for a luxury watch retailer
The client
Watchcollector, by Lohri, is a Swiss luxury boutique known for curating authentic and vintage timepieces, wiith a strong reputation for high-end retail. The brand set out to expand its digital reach through various channels, while maintaining the exclusive and refined feel of its physical store
Magecom built and enhanced the new Watchcollector storefront to enable scalable e-commerce operations while protecting and reinforcing their luxury brand identity.
B2B
Watches
Business challenges & solutions
UX/UI optimization
Multi-language and local-payment support
Adobe Commerce full platform upgrade
UX/UI Optimization
The challenge
Historically, an offline brand, Watchcollector needed a partner who could translate their retail experience into an online one, without compromising elegance or usability. Key would be a storefront experience that was intuitive to navigate, optimized for product discovery, and aligned with the brand’s premium market positioning..
Our solution
Magecom delivered a polished UI featuring a mega menu, custom promotional blocks for services like 0% financing and trade-ins, and tailored installment payment messaging on product pages. Advanced filtering improved discoverability and advanced indexing to support faster search and findability across the catalog.
“Magecom understood our brand DNA and translated it into a digital experience that feels as refined and personal as our in-store service.”
Multi-language and local-payment support
The challenge
A Swiss retailer serving multiple regions, Watchcollector required multilanguage support, local payment options, and a seamless user experience to meet market demand.
Our solution
Magecom implemented real-time browser language detection and selection, allowing users to easily switch between supported languages. Payment integration with TWINT and Saferpay helped meet Swiss market demand and security standards, enhancing convenience and trust at checkout.
“More than a platform, we built localized functionality to help achieve a native feel in every language and region. Working closely with the brand allowed us to deliver a luxury-level experience with highly-effective execution.”
Adobe Commerce full platform upgrade
The challenge
To support future growth and long-term viability, Watchcollector’s platform needed an upgrade to the latest version for optimized performance, security, and extensibility.
Our solution
Magecom performed a full platform upgrade with the latest Adobe Commerce standards to ensure feature compatibility, cross-device performance, and robust security posture.
Magecom helped Watchcollector transform a boutique brand into a luxury e-commerce presence, delivering multilingual access, intuitive search, and payment flexibility within a secure, modern platform.
About us
How we own it
We love crafting success stories, one business at a time.
Success can mean many things. Yet, one of our favorite definitions is the peace-of-mind that comes from working with a true partner agency. With people who speak the same language to simplify the complex, and who always deliver on their promises. Our clients benefit from the highest-value e-commerce consulting and technical talent available anywhere in the market.
12 years in e-commerce
Organizational maturity is driven by processes.
Smart companies select a partner agency that demonstrates strong operational processes, along with the expertise to adapt them for specIfic client needs. We've enabled successful online sales operations across a range of industries and verticals, with clients leveraging our broad experience and deep knowledge base to enhance their market position and become trendsetters within their niche.
Engineering the future
We believe technology should serve people, and not the other way around.
The right technology can elevate your business to new heights. But you need an efficient and highly-effective technical partner to make it work. Our e-commerce experience runs broad and deep. From marketing automation to conversion optimization, and from business workflows to back-office system integrations, the solutions we deliver help you grow revenue and marketshare while reducing your total cost of ownership.
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Every solution we deliver is shaped by your goals and the realities of your operations. Share the key details of your project and our team will provide a tailored proposal that reflects the true scale of your requirements. You’ll get clarity, not guesswork - and a pricing model that aligns with measurable business value.