Jaipur Living revolutionized rug customization for interior designers
The client
Jaipur Living is a world-wide leader in handmade rugs, committed to creating sustainable livelihoods for over 40,000 artisans in 700 villages across India.
The company’s mission centers upon preserving the ancient craft of rug weaving in India, and to provide high-quality, customizable products for interior designers and design agencies around the world.
Jaipur Living partnered with Magecom for a B2B product configurator and backend integrations to support it.
B2B
Luxury rugs & textiles
North America, EU, Australia
Business challenges & solutions
Custom product configurator
Workflow optimization
Manufacturing integration
Custom product configurator
The challenge
As the need for color customization and advanced product configuration became clear to Jaipur Living, they knew they needed to move quickly, but also wisely and effectively to ensure a smooth rollout and positive ROI.
Technical and business process complexity created a unique set of requirements to solve for.
Our solution
Magecom blueprinted and implemented a custom rug configurator within Adobe Commerce Cloud that let designers color-select across multiple pattern layers to see mockups of their designs in real time.
The seamless interface and personalized experience of color-selection drove engagement and loyalty among Jaipur’s B2B client designers, while adding differentiated value to the customers and end users they serve, creating a real win-win-win.
The configurator was custom integrated with Jaipur’s product and inventory workflows for efficiency and scalability.
"Our color-selector gives designers the tools they need to best serve their clients."
Workflow optimization
The challenge
Beyond the seamless client experience on the frontend, the color configurator needed to integrate with multiple operational workflows.
Our solution
Magecom implemented several features to improve operational processes including an SVG file upload & layer separation functionality. The feature allows rug designs to be uploaded, processed, and divided into the layers that form the technical basis for a flexible and precise customization process.
A custom PDF download feature generates PDF downloads so designers can easily share their custom designs with clients and colleagues before placing an order, streamlining the design approval process.
And system triggers sending automated emails containing custom rug specifications ensured visibility throughout the process to both customers and internal teams.
“Magecom is excited to help Jaipur Living realize their vision for color-customization of their amazing rugs which ultimately supports their artisans and craft.”
Manufacturing integration
The challenge
In addition to business workflows, Jaipur also needed to integrate their color-configurator with the product manufacturing process.
Our solution
Magecom integrated a digital mapping feature that translates rug color configurations into thread counts and other production details to enable timely production of custom rugs, without disrupting regular production workflows.
Magecom implemented and integrated a custom product configurator to improve Jaipur Living’s B2B customer experience and operational efficiency to ensure long term project ROI.
About us
How we own it
We love crafting success stories, one business at a time.
Success can mean many things. Yet, one of our favorite definitions is the peace-of-mind that comes from working with a true partner agency. With people who speak the same language to simplify the complex, and who always deliver on their promises. Our clients benefit from the highest-value e-commerce consulting and technical talent available anywhere in the market.
12 years in e-commerce
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Engineering the future
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