Creating online pharmacy services and experiences that customers seek
The client
PSP, one of the largest and most profitable pharmaceutical companies in the country of Georgia, has 5,000+ employees, 300 pharmacies in Tbilisi alone, and holds 35% of local market share. They’re a clearly established and trusted provider of healthcare products and services to their region.
Magecom delivered solutions to ensure PSP’s e-commerce capabilities could contine to support growing complexity and scale, while providing customers the services and experiences they seek.
B2C
Pharmaceuticals
Business challenges & solutions
Replatform, UX redesign, and auto-scaling
Custom ERP integration
Modular and custom integrations
Replatform, UX, and architecture
The challenge
PSP’s Joomla website site had become outdated and insufficient for handling the company's growing operational needs.Several key integrations impacted large-scale operations. And traffic spikes were a known issue.
A UX redesign was needed to better align user experience with brand identity. Every solution implemented had to be robust, performant, and scalable.
Our solution
Because of its robust architecture and powerful integration capabilities, Magento was selected to support PSP's digital transformation. Magecom migrated PSP from Joomla to Magento, laying their foundation for enhanced e-commerce capabilities, now and in the future.
Magecom also performed a best practices-based UX/UI redesign to support world-class shopping experiences that fulfill PSP's brand promise. We introduced auto-scaling to ensure seamless processing during even the busiest times
“Magecom helped us transform our tech stack and our business results.”
Custom ERP integration
The challenge
PSP needed a Magento-to-ERP integration that would enable real-time order and inventory updates and ensure data accuracy across a range of complex operational processes. Their unique warehouse architecture and order management capabilities required custom development
Our solution
To address complexities in PSP’s ERP configuration, Magecom custom-developed a seamless solution for integrating with Magento that prioritized real-time order and inventory updates.
The solution and processes became essential for ensuring data accuracy and operational efficiency across PSP’s network of pharmacies.
PSP’s commitment to health is inspiring. We’re happy to play a part in their work.
Modular and custom integrations
The challenge
In an effort to enhance user experience and loyalty among 300 pharmacies in Tbilisi alone, PSP needed to optimize product delivery to ensure accurate inventory tracking and reporting. Complexity increased around key logistical constraints such as pharmacy hours and customer location.
To boot, local customers routinely paid for services using a proprietary payment method offered by a popular regional bank in Georgia. Though widely-used, the platform’s backend was highly-customized and required a custom integration to ensure secure, reliable transactions, and compliance with local regulations.
Our solution
Magecom enabled and configured Magento Multisource Inventory (MSI) in order to support PSP's extensive number of inventory locations (pharmacies), ensure speed and performance in their customers’ user sessions.
We also developed a custom integration with Bolt and Glovo delivery services to enable real-time decisioning and dynamically re-route deliveries according to pharmacy hours and staff availability. Customers could also select a pick-up location of their choice.
Magecom integrated the unique, local payment method into PSP’s Magento store for a seamless experience with their customers’ favorite payment method, and ensuring an optimal and pleasing purchasing experience, even in the face of various and competing logistical constraints.
PSP needed custom solutions to support business complexity and scale that met both technical and strategic requirements.
About us
How we own it
We love crafting success stories, one business at a time.
Success can mean many things. Yet, one of our favorite definitions is the peace-of-mind that comes from working with a true partner agency. With people who speak the same language to simplify the complex, and who always deliver on their promises. Our clients benefit from the highest-value e-commerce consulting and technical talent available anywhere in the market.
12 years in e-commerce
Organizational maturity is driven by processes.
Smart companies select a partner agency that demonstrates strong operational processes, along with the expertise to adapt them for specIfic client needs. We've enabled successful online sales operations across a range of industries and verticals, with clients leveraging our broad experience and deep knowledge base to enhance their market position and become trendsetters within their niche.
Engineering the future
We believe technology should serve people, and not the other way around.
The right technology can elevate your business to new heights. But you need an efficient and highly-effective technical partner to make it work. Our e-commerce experience runs broad and deep. From marketing automation to conversion optimization, and from business workflows to back-office system integrations, the solutions we deliver help you grow revenue and marketshare while reducing your total cost of ownership.
Request custom pricing
Every solution we deliver is shaped by your goals and the realities of your operations. Share the key details of your project and our team will provide a tailored proposal that reflects the true scale of your requirements. You’ll get clarity, not guesswork - and a pricing model that aligns with measurable business value.