Luxury beauty meets streamlined simplicity
The client
Launched in 2019, Code 8 is a beauty brand that embodies a minimalist approach to cosmetics and caters to busy individuals seeking a well-presented look without spending hours in front of the mirror. The philosophy yielded a streamlined collection of high-quality products that enhance natural beauty, without the hassle.
Magecom partnered with Code 8 to help improve their digital presence through strategic consulting, custom feature development, UX/UI redesign, and ongoing support, to ensure their online platform aligned with their minimalist, luxury brand philosophy.
B2C
Beauty
UK & EU
Business challenges & solutions
Site stabilization and UI optimization
Content management best practices
Custom module development
Site stabilization and UX/UI optimization
The challenge
Code8's website suffered under the weight of several technical issues that were impacting overall user experience. The site also needed several design improvements to enhance the visual aesthetic.
To meet short and longer term business objectives, it was critical that Code8’s online customer experience aligned with the company's positioning as a luxury brand.
Our solution
Magecom first resolved the technical issues that were degrading Code8's user experience, tackling a range of functional bugs to smooth out the purchase journey and better align with their brand positioning.
Once the site was stablized technically, we focused on several aesthetic improvements to elevate the overall look and feel of the site, while adhering to Code 8's current growth trajectory and constraints.
We took a value-driven approach to make multiple, subtle but impactful visual enhancements that captured the minimalist aesthetic and reinforced the premium image of the brand–all without breaking the budget.
"Magecom came through with strategic vision and value to help us meet customer and market demand."
Content management best practices
The challenge
The configuration of Code8’s content management system was less than optimal, resulting in poor performance, and impacting both user experience and operational efficiency. For example, the site relied upon third-party integrations for image and banner management through JavaScript and APIs, and several more suboptimal configurations.
Our solution
Magecom simplified Code8’s content management configuration by removing unneeded components, reducing complexity where possible, and implementing a playbook of best practices.
A more seamless shopping experience on the frontend, and increased effciency in managing content and promotions on the backend, resulted in an overall increase in sales and decrease in costs.
Code8’s e-commerce vision, like their brand philosophy, is simple yet profound. Their new tech stack is well-positioned for continued growth and success in the future.
Custom module development
The challenge
Code8’s brand is built upon the idea of clients putting their "best face forward." Fundamental to the process is the abilty to easily discover and purchase products that are a perfect fit for each, individual client.
To acheive this, Code8 needed a product finder that addressed the unique needs of each client's personal skin tone, in order to sell more.
Our solution
Magecom developed a custom product matching feature that allowed customers to find products based on their chosen skin tone.
The feature provided results not only for the target product, but for recommended and complementary products, too. For example, a customer ordering foundation would also receive recommendations for additional products, like powder or concealer, in their same shade.
Our solution ultimately enhanced Code 8's customer experience to drive engagement and loyalty, and to grow average order value through cross-selling.
Magecom’s solutions helped Code8 customers discover and purchase the right products at the right time, and internal teams to operate at maximum efficiency.
About us
How we own it
We love crafting success stories, one business at a time.
Success can mean many things. Yet, one of our favorite definitions is the peace-of-mind that comes from working with a true partner agency. With people who speak the same language to simplify the complex, and who always deliver on their promises. Our clients benefit from the highest-value e-commerce consulting and technical talent available anywhere in the market.
12 years in e-commerce
Organizational maturity is driven by processes.
Smart companies select a partner agency that demonstrates strong operational processes, along with the expertise to adapt them for specIfic client needs. We've enabled successful online sales operations across a range of industries and verticals, with clients leveraging our broad experience and deep knowledge base to enhance their market position and become trendsetters within their niche.
Engineering the future
We believe technology should serve people, and not the other way around.
The right technology can elevate your business to new heights. But you need an efficient and highly-effective technical partner to make it work. Our e-commerce experience runs broad and deep. From marketing automation to conversion optimization, and from business workflows to back-office system integrations, the solutions we deliver help you grow revenue and marketshare while reducing your total cost of ownership.
Request custom pricing
Every solution we deliver is shaped by your goals and the realities of your operations. Share the key details of your project and our team will provide a tailored proposal that reflects the true scale of your requirements. You’ll get clarity, not guesswork - and a pricing model that aligns with measurable business value.