E-commerce platform optimization for subscription health
The client
Nutrafol is a leading U.S. brand in the hair wellness space, offering clinically backed supplements to promote hair growth and scalp health. Since launching in 2014, the company has served over one million customers and expanded into retail and professional channels. With its core business built around a recurring subscription model, Nutrafol needed to enhance its eCommerce infrastructure to scale with growing DTC demand and global reach.
Magecom’s engineers were brought in to fine-tune platform performance, integrate essential data systems, and deliver a frictionless subscription experience for users.
DTC
Wellness
USA
Business challenges & solutions
Subscription-based UX optimization
Real-time data Integration and insights
Peformance tuning and stablization for peak traffic
Subscription-based UX optimization
The challenge
As Nutrafol’s subscriber base grew, their subscription management flow became a point of friction. Customers needed more flexibility in modifying, pausing, or canceling subscriptions, and the business needed to reduce churn to improve retention metrics.
Our solution
Magecom engineers enhanced the Nutrafol subscription engine for more intuitive self-service tools, allowing users to easily adjust delivery frequency, products, and payment details, which improved customer satisfaction in support of Nutrafol’s retention goals.
“Magecom’s engineers’ work had a direct impact on our clients’ satisfaction and long-term loyalty.”
Real-time data integration and insights
The challenge
An ever-growing volume of customer data meant Nutrafol needed better connectivity between CRM, analytics, and e-commerce systems to drive personalization at scale and improve lifecycle marketing.
Our solution
Magecom implemented custom integrations to centralize customer data across systems. The new infrastructure enabled real-time insight delivery to internal teams and fueled personalized customer experiences across touchpoints, from marketing to account services.
“We brought in our top engineers to ensure Nutrafol’s platform could meet the demands of a fast-scaling brand. From performance tuning to custom integrations, our focus was on delivering technical excellence at every layer.”
Peformance tuning and stablization for peak traffic
The challenge
Rapid growth and high-traffic campaigns revealed performance weaknesses within Nutrafol’s platform that impacted page-load speeds and increased the risk of downtime during key events.
Our solution
Magecom performed infrastructure-level tuning by implementing load balancing and code-level optimization to boost site speed and reliability. The result was a faster, more stable user experience even during peak campaign traffic .
Nutrafol partnered with Magecom to scale their digital platform for international growth, increasing subscriptions and optimizing performance.
About us
How we own it
We love crafting success stories, one business at a time.
Success can mean many things. Yet, one of our favorite definitions is the peace-of-mind that comes from working with a true partner agency. With people who speak the same language to simplify the complex, and who always deliver on their promises. Our clients benefit from the highest-value e-commerce consulting and technical talent available anywhere in the market.
12 years in e-commerce
Organizational maturity is driven by processes.
Smart companies select a partner agency that demonstrates strong operational processes, along with the expertise to adapt them for specIfic client needs. We've enabled successful online sales operations across a range of industries and verticals, with clients leveraging our broad experience and deep knowledge base to enhance their market position and become trendsetters within their niche.
Engineering the future
We believe technology should serve people, and not the other way around.
The right technology can elevate your business to new heights. But you need an efficient and highly-effective technical partner to make it work. Our e-commerce experience runs broad and deep. From marketing automation to conversion optimization, and from business workflows to back-office system integrations, the solutions we deliver help you grow revenue and marketshare while reducing your total cost of ownership.
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Every solution we deliver is shaped by your goals and the realities of your operations. Share the key details of your project and our team will provide a tailored proposal that reflects the true scale of your requirements. You’ll get clarity, not guesswork - and a pricing model that aligns with measurable business value.