Custom B2B logic and ERP integration for a premium wine store
The client
Bindella is a renowned Swiss hospitality group known for its chain of Italian restaurants and a growing online wine store offering with over 1,000 SKUs across a dozen categories.
As their digital channel grew, Bindella sought a technology partner to redesign their e-commerce presence, from the ground up, to align B2B experience with their restaurant operations. Magecom led full site development, ERP integration, and custom-logic implementation within a tight three-month window.
B2B
Wine
Business challenges & solutions
B2B company pricing & discounts
ERP ingetration for real-time pricing & inventory
UX design for brand alignment SEO, and speed
B2B company pricing & discounts
The challenge
Bindella’s complex B2B segmentation required custom pricing and discount structures that mirrored their offline pricing policies. Customer groups, from retail buyers to restaurant partners, needed personalized pricing and tax logic throughout catalog and checkout flows.
Our solution
Magecom implemented a robust custom pricing engine to support customers and groups, with dynamic handling in the cart and at checkout, to enable seamless alignment with offline processes to improve purchasing transparency and control.
“From the beginning, Magecom understood the complexity of our requirements and delivered solutions that felt tailored to our needs. Not just technically, but also strategically.”
ERP ingetration for real-time pricing & inventory
The challenge
ERP integration was a critical path that required real-time pricing and inventory for invoicing in Microsoft Dynamics. In parallel, we facilitated content migration and design optimization to meet requirements within the narrow timeline.
Our solution
Magecom implemented two-way integration using DreamFactory to ensure real-time synchronization of orders and product data with Microsoft Dynamics. We automated invoice generation, integrated with ERP workflows, and attached them to customer accounts as downloadable PDFs to improve financial operations and customer visibility.
“Without losing sight of our deadline, our primary focus was to build scalable architecture to support Bindella’s evolving commerce strategy across digital and offline channels.”
UX design for brand alignment SEO, and speed
The challenge
Beyond backend complexity, Bindella needed a visually rich, high-converting UI with custom elements like parallax scrolling and robust category filtering. SEO performance was lagging behind the brand’s otherwise strong positioning and needed to level up.
Our solution
Magecom worked in parallel with Bindella’s external design agency to rebuild and enable their frontend with Adobe Commerce Page Builder, empowering non-technical teams to manage and publish content, post-launch. We reinforced SEO with custom sitemapping to cover 80,000+ links, meta template logic, and technical enhancements to preserve and elevate Bindella’s search visibility.
Bindella partnered with Magecom to deliver a new e-commerce experience that leveraged visual storytelling, B2B operational complexity, ERP-driven precision, and a rapid rollout.
About us
How we own it
We love crafting success stories, one business at a time.
Success can mean many things. Yet, one of our favorite definitions is the peace-of-mind that comes from working with a true partner agency. With people who speak the same language to simplify the complex, and who always deliver on their promises. Our clients benefit from the highest-value e-commerce consulting and technical talent available anywhere in the market.
12 years in e-commerce
Organizational maturity is driven by processes.
Smart companies select a partner agency that demonstrates strong operational processes, along with the expertise to adapt them for specIfic client needs. We've enabled successful online sales operations across a range of industries and verticals, with clients leveraging our broad experience and deep knowledge base to enhance their market position and become trendsetters within their niche.
Engineering the future
We believe technology should serve people, and not the other way around.
The right technology can elevate your business to new heights. But you need an efficient and highly-effective technical partner to make it work. Our e-commerce experience runs broad and deep. From marketing automation to conversion optimization, and from business workflows to back-office system integrations, the solutions we deliver help you grow revenue and marketshare while reducing your total cost of ownership.
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