Unlocking Sportex Safety’s fully integrated and scalable e-commerce ecosystem
The client
From their beginnings as a local screen-printing and promotional products company, Sportex Safety transformed their business, through deep design and platform expertise, into a vertically-integrated manufacturer serving a range of B2B corporate clients, including some of the largest construction companies in the US.
Over the years, the company brought their manufacturing capabilites in-house, to become a one-stop-shop for design, manufacturing, and fulfillment. Providing embroidery, screen printing, engraving, and large-format printing, Sportex carved out a niche in the PPE and branded apparel space, enabling both B2C and B2B clients.
B2B & B2C
Custom safety apparel
North America
Business challenges & solutions
M1 to M2 migration
NetSuite integration
Business process optimization
M1 to M2 migration
The challenge
A key to their expansion over the years was Sportex Safety’s custom storefront engine, built on Magento 1, that allowed clients to spin up branded company stores with zero inventory.
The system became a powerful tool for B2B sales and growth, opening doors to large corporate clients by offering personalized ordering portals, complete with on-demand branding, flexible design options, and seamless order fulfillment.
However, as their platform aged, and with Magento 1 reaching its end of life, it became clear that the system could no longer scale to meet increasing demand, or support the speed and complexity required by enterprise clients.
Our solution
Magecom implemented a platform approach that supported both B2B and B2C experiences, adapted in real time to client demand, and served as a revenue enabler for future growth and scaling.
To ensure success, we rebuilt the storefront engine from the ground up, using Magento 2 as the foundation for seamless order processing, product management, and client interaction.
Magecom worked closely with Sportex’s internal teams to understand their unique workflows and customer lifecycle to ensure both data accuracy and business continuity throughout the migration.
“The collaboration was structured to feel less like a client-vendor relationship, and more like an extension of our internal team.”
Netsuite integration
The challenge
NetSuite is home to all the master data driving Sportex Safety’s business. Their NetSuite instance manages thousands of SKUs from dozens of vendors, making it essential that product data flow cleanly and accurately across all systems.
Our solution
Magecom helped Sportex structure their product information to optimize data integrity and system performance, empowering NetSuite, as the system of record, to push clean, validated data to Magento, and enabling storefront views for dozens of individual company stores.
Our integration was strategically architected for scale, setting the stage for future expansion into new verticals without compromising system performance or data integrity.
“The new system set us up for better and faster production processing, making life easier for our web, production, and order handling teams. It had a huge impact on the business in several places.”
Business process optimzation
The challenge
Over the years of continuous growth, Sportex’s business and technical systems grew in both number and complexity, leading inevitably to manual intervention and rework within key workflows.
Our solution
Magecom leveraged platform expertise and our deep understanding of Sportex’s teams, workflows, and customer lifecycle, to implement technical and procedural best-practices for process improvemnet.
We helped Sportex reimagine their entire e-commerce backend in order to streamline internal operations across a range of processes and to significantly reduce manual entry, design ambiguity, and order errors.
Production teams, admins, and management all benefited from faster workflows and improved visibility into business performance.
Magecom helped Sportex Safety overcome technical debt and reduce system and process complexity for ongoing enterprise success.
About us
How we own it
We love crafting success stories, one business at a time.
Success can mean many things. Yet, one of our favorite definitions is the peace-of-mind that comes from working with a true partner agency. With people who speak the same language to simplify the complex, and who always deliver on their promises. Our clients benefit from the highest-value e-commerce consulting and technical talent available anywhere in the market.
12 years in e-commerce
Organizational maturity is driven by processes.
Smart companies select a partner agency that demonstrates strong operational processes, along with the expertise to adapt them for specIfic client needs. We've enabled successful online sales operations across a range of industries and verticals, with clients leveraging our broad experience and deep knowledge base to enhance their market position and become trendsetters within their niche.
Engineering the future
We believe technology should serve people, and not the other way around.
The right technology can elevate your business to new heights. But you need an efficient and highly-effective technical partner to make it work. Our e-commerce experience runs broad and deep. From marketing automation to conversion optimization, and from business workflows to back-office system integrations, the solutions we deliver help you grow revenue and marketshare while reducing your total cost of ownership.
Request custom pricing
Every solution we deliver is shaped by your goals and the realities of your operations. Share the key details of your project and our team will provide a tailored proposal that reflects the true scale of your requirements. You’ll get clarity, not guesswork - and a pricing model that aligns with measurable business value.